Prada Chronicles

Prada Chronicles

Direction: Matteo Frittelli
Assistant Director: Ian P. Soltan
Art Direction: OMA
Camera: Fabrizio Farroni
Editing: Andrea Favia, Alessandro Passamonti, Fabrizio Farroni
Music: Luca di Volo
Client: April Studio for Prada

Direction: Matteo Frittelli
Assistant Director: Ian P. Soltan
Art Direction: OMA
Camera: Fabrizio Farroni
Editing: Andrea Favia, Alessandro Passamonti, Fabrizio Farroni
Music: Luca di Volo
Client: April Studio for Prada

The set for the Prada Women’s Spring/Summer 2017 show was conceived by AMO as layers of diverse architectures. The central space has been cleared to accommodate a linear structure that divides the room and amplifies its proportions. A straight ramp elevated above the floor serves as the catwalk and risers are arranged along the perimeter accommodate the guests.

All the elements of the set are shroud in an expanded-metal layer forming an abstract configuration of overlapping mesh. The underlying framework remains visible through the cladding and is revealed with Cartesian precision. Lights filter through the mesh creating a pale glow.

The center axis of the space contains a 12-screen film installation by the director David O. Russell and the New York design studio 2×4. Russell imagined the installation as a surreal dreamscape with an eclectic cast replaying scenes in shifting combinations. The content is derived from the soon-to-be released short film Past Forward, a collaboration between Russell and Miuccia Prada. Recorded right after the performance, this project represented a fresh creative chance aimed at crafting a unique film for the fashion show.

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DOCUMENTARY FILM / Selected projects

DOCUMENTARY FILM / Selected projects