Alto Piano has been asked by Brioni to conceive and produce the Brioni Bespoke Spring Summer 2019 digital campaign. We tried to emphasize the uniqueness of the experience: What does a bespoke garment mean? We thought of a light, playful and appealing tale. We enjoyed revealing the different stages of production of a tailor-made garment using different techniques such as the stop motion and motion graphics alongside illustrations and collage still-life of products and components. The result is a unified video divided into different episodes with a decidedly dynamic and interesting character.